Aloja

Hotels and airlines have been using dynamic pricing to maximize revenue for decades. But tours, attractions, and entertainment venues, despite having limited capacity and fluctuating demand, are still stuck with flat pricing and guesswork.

Aloja brings modern revenue optimization to the experience economy. We integrate directly with the booking systems operators already use, and our AI updates prices automatically based on real-time demand, booking pace, seasonality, and more. No spreadsheets. No pricing team. Just smart pricing decisions made every day without lifting a finger.

Operators set simple guardrails, and Aloja does the rest. Our customers typically see 15–25% more revenue by letting the system adjust prices up when demand surges, and down to fill seats when it’s slow.

We’re starting with tours and activities, but this opportunity extends across the entire experience economy. Dynamic pricing has long been reserved for billion-dollar industries. We’re making it available and effortless for everyone else.